Tips that Will boost your rankings!

Most website owners don’t think about search engine optimisation when building their online presence. If
you are prepared to do a little work in this area you can leap ahead of your competition. Our quick guide
should give you some useful pointers.

  1. Content is Still King
    Really good content which engages readers will increase your site’s relevancy and improve authority. Your
    useful information will place your pages higher in the rankings as a consequence of this authority.
    The content needs to be of value to readers and it has to be unique. Providing genuine value means that
    people will stay on your site longer, and the search engines will know this, placing your site higher as a
  2. Make sure you update your content on an everyday basis. Fresh, valuable articles will vastly improve your
    search engine optimisation efforts.
  3. Optimise Your Keywords
    Keywords, the phrases you expect your visitors to use to find your content, are crucial to the success of your
    site. You need to find the most relevant words and phrases which have lower competition but still have a
    reasonable amount of monthly searches. Google’s Keyword Planner, which you can find inside the Adwords
    account, is a free application which will give you these details.
    When you have your keywords, place them in titles, headings and naturally throughout your fresh content.
    Don’t overdo the use of keywords, though. Keyword stuffing will have an adverse effect on your search
  4. Meta
    Make sure all your pages have meta descriptions. The meta description is the text the search engines will use
    underneath your page’s title. It gives you the opportunity to show searchers more information about your
    page and encourage them to view your site. Ideally, the description should be two sentences in length or
    about 160 characters.
  5. Site Links
    When you link to internal pages on your site you need to use relevant keyword rich text. Search engines give
    little value to generic terms like ‘Click Here’.
    For example, a company providing local seo services to businesses in the capital could use the phrase seo company uk – when linking to another page on their site. The page they are linking to will get a boost in
    the search engine rankings for that term.
  6. Alt Tags
    Alt tags are used to describe your pictures or video, in words. Using alt tags not only improves your site’s
    accessibility but gives the search engines a better understanding of your content. After all, the search engine
    bots which crawl your site aren’t able to watch your video or view your pictures.
SEO Tips